The idea behind the “I am what I wear” T-shirt

At La Pièce, we believe that bodies have minds and that clothes tell stories. A T-shirt that sparks curiosity is often the beginning of a conversation and more if there’s chemistry ;)

Wearing ethical clothing means sharing your ideals!

We’re going to tell you about our new T-shirt by way of a little philosophy and pop culture on the back of a chameleon.

1. Modern fashion, ancient wisdom

I am what I wear, does that remind you of anything? It’s a pastiche of a phrase attributed to Hippocrates, the great philosopher and physician of ancient Greece: we are what we eat.

He also said, “let your food be your first medicine.” So obviously, eating a pizza royale doesn’t turn us into a rasher of bacon, but the idea still makes perfect sense. Our health, appearance, and mood depend to some extent on what we consume.

And our clothes are the same: what we wear says a lot about who we are and what we do. It’s worthy of Socrates’ wisdom. Besides, the founders of La Pièce are called Socrates! Is ethics genetic? Fortunately not, anyone can decide to be ethical.

#IamWhatIWear #IWantIWill

2. Popular wisdom, 2019 version: clothes make the self

There’s definitely a reason behind all the time we spend getting dressed in the morning! Even if looking well or badly dressed is subjective, and only affects our freshness on the surface: there’s always a way to make things right if your cousin lent you something awful. Conversely, sorry dude, if you’re well dressed but the conversation doesn’t deliver, that’s a shame.

-Hi you, I’m going to slap you, you know?

-Mmh you're more handsome when you keep your mouth shut, what a shame

Our outfit is our first impression on strangers; it’s our recognizable style to those who know us; it’s a collection of memories for those close to us.

Even if clothes don’t make the Beyoncé, they still matter… The queen of the bees always goes out fully covered. (Much to the paparazzi’s dismay)

3. Environmental wisdom

What we eat affects our mood, the appearance of our skin, our present and future health, and even those around us: we give others ideas; we shop at conventional stores or cooperatives, and that has environmental and social impacts.

We eat every day, and we get dressed every day too… What if fashion changed its vibe? Inhumane in many respects (sweatshops) and the 2^e most polluting industry after oil, it’s not exactly a great argument for flirting. And yet, as Rihanna says, fashion is drag.

4. Enough wisdom: turn up the music

We don’t live on love and fresh water alone: we also need to be well dressed.

 Fashion is like music: it’s meant to be fun. One outfit, one mood!