The idea behind the T-shirt "I am what I wear"

At La Pièce we believe that bodies have spirit and that clothes tell stories. A T-shirt that intrigues is often the start of a conversation and more if affinities ;)

Wearing ethical clothing is sharing your ideals!

Actually, we're going to talk to you about our new T-shirt by way of a bit of philosophy and pop culture on the back of a chameleon.

1. Modern fashion, ancient wisdom

I am what I wear, does that remind you of something? It's a parody of a phrase attributed to Hippocrates, great philosopher and doctor of ancient Greece: we are what we eat.

He also said "let your food be your first medicine." So obviously eating a queen pizza doesn't make us a bacon strip but the idea is still full of common sense. Our health, our appearance, our mood depend to some extent on what we ingest.

And our clothes are the same: what we wear says a lot about who we are and what we do. It's worthy of Socrates' wisdom. By the way, the founders of La Pièce are called Socrate! Ethics, is it genetic? Fortunately not, anyone can decide to be ethical.

#IamWhatIWear #IWantIWill

2. Popular wisdom version 2019: clothes make the self

There is definitely a reason behind all the time we spend getting dressed in the morning! Even if being well or badly dressed is subjective, and it only affects our freshness on the surface: there is always a way to fix it if your cousin lent you something that sucks. Conversely, sorry dude, if you're well dressed but the conversation doesn't follow, it's a shame.

-Hi you, I wish you a happy birthday, huh?

-Mmh you're more handsome when you close your mouth, it's a shame

Our outfit is our first impression on strangers; it is our recognizable style for our acquaintances; it is a collection of memories for our loved ones.

Even if the clothes don't make the Beyoncé, it still matters... The queen of the bees always comes covered. (To the great dismay of the paparazzi)

3. Environmental wisdom

What we eat influences our mood, the appearance of our skin, our present and future health, and even our surroundings: we give ideas to others; we buy from conventional stores or cooperatives, it has environmental and social impacts.

We eat every day, and we dress every day too... What if fashion changed its vibe? Inhumane in many ways (sweatshops) and the 2^nd most polluting industry after oil, it's not a great pick-up line. And yet as Rihanna says, fashion is drag.

4. Enough wisdom: send the music

We don't live on love and fresh water alone: we also have to be well dressed.

 Fashion is like music, it's made for fun. One outfit, one mood!